Creative clothing for inspired living

EST. 1989


It all started when...

Anna Sagel first settled in Boone, NC, in the 1980s but she wasn’t quite sure how she was going to make a living. Fresh off the water where she’d worked as cook and crew on sailboats in the Caribbean and Mediterranean, all she knew was she wanted to find a way to stay in these magical mountains. In 1989 she decided to take a chance and “ad-lib” it! Her story is truly one of adventure...

A lifelong world traveler who grew up in Spain, Belgium and England, was trilingual by the age of 10, and later lived in Costa Rica and traveled much of Central America, Anna had a hunch that the colorful, handmade Guatemalan goods she’d seen on her travels would be a hit with the students at Appalachian State University. So with $1,000 savings in her pocket, she made the trip South and loaded up! Within six months, Anna had made as many trips, and she knew she was onto something. 

Over the years, AdLib’s look has evolved to reflect Anna’s international style and dynamic personality. The boutique has become known far and wide for its unique and varied selection of women’s clothing, jewelry and accessories and now Anna is the proud owner of one of Asheville’s best-known women’s boutiques.

AdLib’s success is due in large part to its great staff. AdLib is all about customer service, and women both appreciate and come back regularly for the personal attention and assistance they know they will always get there.

We hope you enjoy AdLib as much as we do!